♦ While adding products, you can strategically focus on marketplaces, whether you want to display your product in a local marketplace or a global marketplace.
♦ The strategy for effective product exposure in local, global, and hybrid markets is not for the company or the user. Rather, it is for each indivisual product. A company can have many products. At the same time, the company can strategically focus some of its products on the local marketplace and some products can strategically focus on the global marketplace. And some products can strategically focus on the hybrid marketplace.

Strategic focus on the Local Marketplace:
♦ When your product strategy is focused on the local market, buyers will choose the local marketplace in buyer mode, so only buyers living nearby will be able to see your product. Which may be only a few kilometers away.
♦ And when the buyer chooses the global marketplace, and "global marketplace active" is selected, then products that are strategically focused on the local marketplace will not be displayed.
♦ When you press the "Switch to in-country marketplace" button, you will be able to see products that strategically focus on the local marketplace by selecting your country from the dropdown list. This window will display random products by default from across the country. When you press the "switch to nearby products" button, products around you will be displayed, which may be just a few meters or kilometers away from you.

Strategic focus on the global Marketplace:
♦ When your product strategy is focused on the global market, buyers will select the global marketplace in the buyer mode. So by default "Global marketplace (active)" is selected. So all products from your country that are strategically focusing on the global marketplace will not be displayed to you. All products from all countries except your country will be displayed that are strategically focusing on the global marketplace.
♦ When you select the "Switch to in-country marketplace" button, you will be able to view products strategically focused on the global marketplace by selecting any country from the drop-down list. This window will display random products from the entire country by default. When you press the "Switch to nearby products" button, all products from that specific country that are closest to you will be displayed. And only products from your country that are strategically focused on the local marketplace will be displayed.

Strategic focus on the hybrid Marketplace:
♦ When your product strategy focuses on hybrid markets, your product will be displayed in both local and global marketplaces. The rest of the functionality will be the same as described above for local and global marketplaces, respectively.