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Discover products and services through a connected marketplace built around businesses, companies, branches, and products.
B2BCMarket gives buyers more than an isolated product listing. Products can remain connected to the business context behind them, allowing buyers to explore the Branch, Company, and Business associated with a marketplace offering.
Buyers can discover marketplace offerings and then explore the surrounding business context.
Instead of treating every product as an independent listing, B2BCMarket connects products with the organizations and locations through which they are presented.
Buyers can also explore these relationships in the opposite direction, beginning with a business and moving toward its companies, branches, and products.
Products are a central part of the buyer marketplace experience.
A product may contain information that helps buyers understand what is being offered and the context in which it is available.
A product listing can provide more useful context when the buyer can understand the organization and location associated with it.
Provides the broader business context behind the marketplace offering.
Provides company-level information, profile, branding, and connected branches.
Provides location, contact, service-area, and product availability context.
B2BCMarket's Connected Entity Architecture allows buyers to move between related marketplace entities.
Starting with a Business:
Business → Company → Branch → Product
Starting with a Product:
Product → Branch → Company → Business
This connected navigation allows buyers to investigate both the offering and the organization associated with it.
A Business represents the broader business context within B2BCMarket.
Buyers can use business-level information to understand the larger organization behind one or more companies and their marketplace offerings.
A business may contain multiple companies, creating a broader organizational structure for marketplace participation.
A Company represents a company-level presence within a Business.
Company information can provide buyers with additional context about the organization associated with marketplace products.
A Company can also be connected to multiple Branches.
A Branch represents an operational or geographic location associated with a Company.
Branch information can help buyers understand where marketplace products are associated with and what geographic or service-area context may apply.
Geographic information can be especially useful when a buyer is looking for products or services associated with a particular location.
A Branch may provide information such as city, district, province, country, address, and service area.
This can give buyers useful geographic context when evaluating a marketplace offering.
B2BCMarket product information can include several attributes that help buyers understand an offering.
| Information | Buyer Context |
|---|---|
| Product Description | Helps explain the product or marketplace offering. |
| Classification | Helps place the product within its category and subcategory. |
| Countries | Provides country-related product information. |
| Packaging | Provides size and unit information where available. |
| Images | Provides visual information about the product. |
| Inventory | Provides information about available stock. |
Product inventory information can provide buyers with additional information about product availability.
B2BCMarket calculates product stock information from the product's associated inventory records.
This can provide both a stock quantity and an indication of whether stock is currently available.
B2BCMarket supports different marketplace models, allowing buyers to encounter offerings designed for different types of marketplace relationships.
Business to Business marketplace relationships.
Business to Consumer marketplace relationships.
Business to Business to Consumer marketplace relationships.
Buyers may encounter marketplace offerings with different geographic strategies.
Branch and product information can provide additional geographic context for these marketplace offerings.
The connected structure gives buyers the ability to explore beyond the immediate product listing.
A buyer may want to know which Branch provides an offering, which Company operates that Branch, or which Business the Company belongs to.
B2BCMarket provides independently accessible catalog representations for its major public entities.
These include:
Each public entity can have its own catalog URL while remaining connected to related entities.
The relationships between marketplace entities are also represented through machine-readable catalog systems.
This means that the connected entity structure is not limited to visual navigation. The underlying relationships can also be represented in structured catalog data.
Explore the business, company, and branch associated with a product.
Explore the organizations behind marketplace offerings.
Understand branch locations and service-area information.
Move between related entities instead of viewing products in isolation.
A typical buyer journey may begin with a marketplace offering and then continue through its connected entities.
Alternatively, a buyer can begin at the business level and move downward through the connected marketplace structure.
B2BCMarket is designed to help buyers discover marketplace offerings while retaining the business context surrounding those offerings.
A product can lead to its Branch.
A Branch can lead to its Company.
A Company can lead to its Business.
This connected structure gives buyers another way to explore marketplace offerings and understand the entities behind them.