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Build and present a connected business presence within the B2BCMarket marketplace.
B2BCMarket provides sellers with a structured marketplace environment where businesses, companies, branches, and products can participate as connected public entities.
Instead of treating marketplace participation as a collection of unrelated product listings, B2BCMarket connects marketplace offerings with the business structure behind them.
A seller is a business or organization participating in B2BCMarket by presenting products or services within the marketplace.
Depending on its organizational structure, a seller may participate through a Business, Company, Branch, and Product structure.
This structure allows sellers to represent their marketplace presence in a way that can reflect their actual business organization.
B2BCMarket's Connected Entity Architecture (BCEA) provides the foundation for seller representation.
Each public entity can have its own public identity and catalog representation while remaining connected to related entities.
Represents the broader business context.
Represents the company-level presence.
Represents an operational or geographic location.
Represents a marketplace offering.
A Business represents the broader business identity within B2BCMarket.
A seller may have one or more companies associated with its business structure.
The Business level can therefore provide the broader organizational context for marketplace participation.
A Company represents a company-level presence within a Business.
Company information can include profile information, branding, contact information, marketplace status, and connected branches.
A seller with multiple operational companies can therefore represent those companies independently while keeping them connected to their broader Business.
A Branch represents an operational or geographic location associated with a Company.
A seller can use branches to represent different operational locations or marketplace availability contexts.
Products represent marketplace offerings presented by sellers.
Product information can include:
Products remain connected to the Business, Company, and Branch context in which they participate.
In the B2BCMarket marketplace structure, a product can be associated with a Branch.
This relationship provides a connection between the marketplace offering and the operational location through which it is presented.
A seller may operate through multiple branches.
Each branch can provide its own geographic and operational context while remaining connected to the same Company.
A Business can contain multiple Companies.
This allows larger or more complex organizations to maintain separate company identities within a connected Business structure.
B2BCMarket supports different marketplace relationship models.
Business to Business.
Sellers can offer products or services to other businesses.
Business to Consumer.
Sellers can offer products or services directly to consumers.
Business to Business to Consumer.
Sellers can participate in marketplace relationships involving both business and consumer markets.
Sellers can also participate according to different geographic marketplace strategies.
Focus marketplace participation on a defined local, regional, or service area.
Participate in broader or international marketplace opportunities.
Local and broader marketplace participation can also be combined depending on the seller's business structure and offerings.
Branches can provide geographic context for a seller's marketplace presence.
A Branch may contain information about:
This can help connect marketplace products with the geographic context of the seller's operations.
Each public entity in the B2BCMarket Connected Entity Architecture can have its own public identity.
A seller's Business, Company, Branch, and Product entities can therefore be independently accessible while remaining connected.
The connected structure allows sellers and marketplace visitors to navigate through related entities.
A visitor can move from the seller's Business to its Companies, Branches, and Products.
The relationship can also be explored from a Product back toward its Branch, Company, and Business.
Major public seller entities can have independently accessible catalog representations.
These catalog representations remain connected through public relationships and URLs.
The same connected structure used to represent sellers also provides navigation for buyers.
Sellers establish their business and marketplace presence, while buyers can explore the connected entities associated with marketplace offerings.
Seller participation can also create opportunities for merchants operating within the B2BCMarket ecosystem.
The connected structure provides merchants with a consistent way to understand the business entities and marketplace offerings associated with potential opportunities.
B2BCMarket can support different types of marketplace offerings.
The nature of the offering can determine how it is represented and how marketplace participants interact with it.
Present marketplace offerings within a broader business identity.
Represent multiple companies while maintaining their relationship to the Business.
Connect products with operational and geographic locations.
Present products while maintaining their connections to the seller's organization.
B2BCMarket connects seller participation with the same entity architecture that buyers can navigate.
This creates a common structure for representing seller entities and connecting them to marketplace discovery.
B2BCMarket allows sellers to establish marketplace participation through connected Business, Company, Branch, and Product entities.
Each entity can remain independently identifiable while retaining its relationship with the entities around it.
This allows sellers to present their marketplace offerings with organizational, geographic, and product context.
The result is a connected seller presence that can be explored by buyers and understood within the broader B2BCMarket ecosystem.