Getting Started with B2BCMarket

B2BCMarket is a connected marketplace designed to bring businesses, companies, branches, products, buyers, sellers, and merchants together within one structured marketplace ecosystem.

Getting started depends on how you participate in the marketplace. You may be exploring B2BCMarket as a buyer, establishing a seller presence, participating as a merchant, or simply learning how the marketplace is structured.


Start by Understanding the Marketplace

B2BCMarket is built around connected marketplace entities rather than isolated product listings.

Business

Company

Branch

Product

Understanding this relationship is the best starting point for understanding how B2BCMarket works.

Step 1 — Understand the Connected Entity Architecture

B2BCMarket uses the Connected Entity Architecture (BCEA) to organize its major public marketplace entities.

Each entity can have its own public identity and public catalog URL while remaining connected to related entities.

Learn how the entities connect:

Explore Connected Entity Architecture

Step 2 — Understand the Four Main Entities

The public marketplace structure is built around four primary entities.

  • Business — the broader business context.
  • Company — a company-level presence within a business.
  • Branch — a branch or operational location.
  • Product — a marketplace offering connected to its business context.

Learn about each entity:

Step 3 — Choose How You Participate

B2BCMarket supports different marketplace participants.

  • Buyers
  • Sellers
  • Merchants

Each participant interacts with the marketplace according to their role.

Getting Started as a Buyer

Buyers can discover products and services through the connected marketplace catalog.

A buyer can discover a product and then explore its branch, company, and business context.

Discover Product

Explore Branch

Explore Company

Explore Business

Learn more about the buyer experience:

Explore the Buyer Experience

Getting Started as a Seller

Sellers can establish their marketplace presence through the connected entity structure.

Depending on their business structure, a seller may work with:

  • Business
  • Company
  • Branch
  • Product

This structure allows a seller's marketplace presence to represent the relationship between the business, its operating locations, and its offerings.

Explore the Seller Ecosystem

Getting Started as a Merchant

Merchants can participate in marketplace-related business opportunities within the B2BCMarket ecosystem.

Merchant participation can be connected with marketplace activity and revenue-sharing opportunities.

Explore the Merchant Ecosystem

Step 4 — Understand Marketplace Models

B2BCMarket supports different marketplace relationship models.

  • B2B — Business to Business
  • B2C — Business to Consumer
  • B2BC — Business to Business to Consumer

The appropriate marketplace model depends on how the business intends to participate and whom it intends to serve.

Learn about Marketplace Models

Step 5 — Understand Marketplace Strategies

Marketplace participation can also be organized according to geographic strategy.

A business may participate in:

  • Local markets
  • Global markets
  • A combination of local and global markets

Learn about Marketplace Strategies

Step 6 — Understand Product Offerings

B2BCMarket can support different types of marketplace offerings.

  • Physical Products
  • Digital Products
  • Services

The type of offering affects how it can be represented and how users interact with it.

Learn about Product Offerings

Step 7 — Understand Product Visibility

Product visibility is connected to the marketplace state of the product and the branch through which the product is offered.

Public catalog representation is therefore based on marketplace conditions rather than simply the existence of a product record.

Learn about Product Visibility

Step 8 — Understand the Catalog

B2BCMarket provides a connected catalog representation for its major public entities.

Business Catalog

Company Catalog

Branch Catalog

Product Catalog

Each public entity can be independently accessed while remaining connected to related entities.

Learn about Catalog Architecture

Step 9 — Understand Connected Navigation

B2BCMarket supports navigation in both directions.

Business → Company → Branch → Product

Product → Branch → Company → Business

This allows users to begin with either a broad business context or a specific marketplace offering.

Explore Connected Navigation

Step 10 — Understand Domains and Public URLs

Public entities are accessed through public URLs built on the B2BCMarket domain and public identifiers.

Public URLs provide direct access to Businesses, Companies, Branches, Products, and other public resources.

Learn about Domains

Step 11 — Understand Orders and Payments

Marketplace participation can involve ordering and payment activities.

These activities connect marketplace offerings with commercial transactions between participating parties.

Learn about Orders and Payments

Step 12 — Understand Subscriptions

B2BCMarket can provide subscription-based capabilities for participating users and businesses.

Subscription concepts can be understood separately from the connected public catalog architecture.

Learn about Subscriptions

Step 13 — Understand Revenue Sharing

Revenue sharing provides a mechanism through which eligible marketplace participants can participate in revenue generated through marketplace activity.

Learn about Revenue Sharing

Understanding Machine-Readable Information

B2BCMarket also maintains machine-readable representations of marketplace information.

These can include:

  • XML catalogs
  • Sitemaps
  • JSON-LD structured data
  • Public catalog URLs

These representations support automated discovery and processing while reflecting the same underlying marketplace relationships.

A Simple Starting Path

If you are new to B2BCMarket, the following sequence provides a useful way to understand the platform.

1. Understand B2BCMarket

2. Understand BCEA

3. Understand Business, Company, Branch, and Product

4. Choose Buyer, Seller, or Merchant perspective

5. Understand Marketplace Models

6. Understand Marketplace Strategies

7. Explore the Catalog

8. Explore Connected Navigation

9. Learn about Orders, Payments, Subscriptions, and Revenue Sharing

For Buyers

Buyers can begin by exploring products and then following the connected catalog to understand the branch, company, and business behind each offering.

Start with the Buyer Experience

For Sellers

Sellers can begin by understanding how their business structure can be represented through Business, Company, Branch, and Product entities.

Start with the Seller Ecosystem

For Merchants

Merchants can begin by understanding marketplace participation and the opportunities connected to marketplace activity.

Start with the Merchant Ecosystem

For Developers and Technical Readers

Technical readers can begin with the Connected Entity Architecture and Catalog Architecture pages.

These explain how public entities, identifiers, URLs, catalog relationships, and machine-readable representations fit together.

Getting Started with the Connected Marketplace

The central idea behind getting started with B2BCMarket is to understand the relationship between marketplace participants and marketplace entities.

Participants

Marketplace Entities

Connected Catalog

Marketplace Activity

Once this structure is understood, the individual features and services of B2BCMarket can be explored according to the needs of each participant.


Continue Exploring B2BCMarket